Run cold email at scale with an AI SDR.
Pair Oya with Instantly and you get a full-stack AI SDR — finding ICP leads, drafting personalized emails, queueing them in Instantly, and handling first replies without you in the loop.
What it does
Sequence loading
Push enriched leads with personalized first-touch copy directly into Instantly campaigns.
Personalization at scale
Each prospect gets a real opening line referencing their company, role, or recent activity — generated per-lead, not templated.
Reply triage
Inbound replies get classified (interested, not now, unsubscribe) and routed — most don’t need your eyes at all.
How to connect Instantly
- 1
Open Channels & Apps
Pick your SDR AI employee and click the Instantly tile.
- 2
Authorize via Instantly API
Generate an API key in your Instantly dashboard and paste into Oya.
- 3
Pick or create a campaign
Tell the AI employee which Instantly campaign to feed (or have it create one for you with the right settings).
- 4
Set sending guardrails
Daily caps, sending hours, do-not-contact list, and which inbound replies should escalate to a human.
Detailed walkthrough with screenshots: Channels & Apps in the docs.
What it doesn’t do (yet)
We’d rather be upfront about the edges than promise things we don’t deliver.
- Instantly API rate limits apply.
- Email warm-up is a separate Instantly feature — Oya won’t accelerate it.
- Some advanced Instantly templates with custom variables need explicit field mapping in Oya.
Frequently asked
Does Oya replace Instantly?
No. Instantly is the sending engine; Oya is the SDR brain. Together you get an end-to-end pipeline.
How does the AI handle "not interested" replies?
It classifies, marks the lead in Instantly, and (optionally) drops them from active sequences. You can also have it draft a polite acknowledgment.
Can it ramp campaigns up safely?
Yes. The AI respects daily-volume guardrails you set so you don’t spike sender reputation.
How do I disconnect?
Open Channels & Apps, find Instantly, click Disconnect. We delete your API key immediately.
How is the data handled?
Lead and reply data are processed for the active run and stored in your run history. We do not use your data to train any AI model.
A note on AI accuracy
Oya’s AI employees are powered by large language models and may produce inaccurate, incomplete, or out-of-date responses. They are tools to assist your work, not authoritative sources. Always verify important information — especially numbers, dates, names, and any business or financial action — before relying on AI-generated output. If your AI employee suggests a destructive action (deleting data, sending money, posting publicly), confirm it yourself before approving.
No model training
Your data is not used to train AI models. It’s used to do the work you asked for, then logged in your run history for your audit.
Full audit trail
Every AI employee action maps to a run in Oya. Inputs, outputs, tools used, cost — all visible and auditable.
Hire a full-stack AI SDR.
Free to connect. $10 in free credits. Instantly plan billed separately.